Dealing with stakeholders who don't understand the value of UX Design

3 steps to change your stakeholders POV on UX design

👋 Hey UXers, Miranda here! Hope you’re ready to survive another week.

Today, I want to share an interesting challenge from one of our community members that I think quite a few of you will most definitely relate to:

“Working at an org with low UX maturity, like not even close”

There is no doubt in my mind that the vast majority of designers experience a company or team that really has no idea what the value of UX even is.

Often that translates into just pushing pixels around and debating endlessly for even the smallest improvements for users…

Let me tell you what I found to work and have now helped several other designers do the same.

The "Design Factory"

In 2017, I joined a team where the only other designer was constantly bombarded with requests.

"Make this email" "Create this graphic" "Design this feature."

It was brutal—he was a factory worker. It became clear that no one understood the value a designer could bring to the table; they saw us merely as pixel pushers full stop.

Time for…